A while back, I wrote a post on BloodhoundBlog about using pocket-sized video cameras to record and propagate video testimonials. That kind of job is now better done by smartphone video cameras, but you can still buy a Flip camera if you have money burning a hole in your pocket. (But, if that really is your problem, I would be ecstatic if you would buy me a Looxcie headset-size video camera instead.)
Any way you capture the video, here is the procedure I talked about then:
1. Capture the video. Because you’re doing an interview, you can guide the testimonial to elicit the information you want to convey to other clients.
2. Post the video on your YouTube page.
3. Embed the YouTube video on your testimonials page. (I have code that will place a randomly-selected miniaturized-video, as pictured above, in your weblog’s sidebar, so that your clients see a different testimonial every time they come to visit.)
Here is the big duh I left out of that original post:
4. Share the link to the YouTube video with the subject of the testimonial.
When you made the film, you told your clients that you wanted for them to share the news of their good experience with their friends, colleagues and family members. How much easier can you make it for them to follow through than to give them access to their own video-recorded testimonial?
If you make a playlist of all your video testimonials, prospects referred by past clients may end up looking at more than one of your videos. Needless to say, each of those videos should link back to your main blogsite. But the big bonus of working this way is to make it very easy for your satisfied clients to share their satisfaction with their warm network.
How do I know this is a bug duh idea? Because it only took me four-and-a-half years to think of it!