I love Walmart. I am very happy to call myself a member of the middle class, and I take huge delight in cruising the aisles at Walmart, scoping out all the incredible deals.
I don’t buy a lot of stuff, though. Away from TechToyz, I lead a pretty Spartan existence. But I love to see all that incredible wealth stacked floor to ceiling, knowing that it is the much-maligned engine of freeish-market capitalism that makes all that stuff available to me.
I’m not a Black Friday kind of shopper. We’re not all that Christmas-y, and I do not like to be crowded, not ever. But the phenomenon of Black Friday, especially at Walmart, is fascinating to me.
We had to stop in at a Super Walmart late Wednesday night, and I took the opportunity to snap a few dozen photos of that store’s preparations for Grey Thursday and Black Friday. Every wide aisle in the store was lined with pallets full of shrink-wrapped merchandise, millions of dollars worth of stuff waiting to be sold between now and Monday.
There were more staffers than customers in the store, and they were all busy getting ready. Black Friday takes its name from the sad fact that the day after Thanksgiving is the day most retailers reach the stage of profitability for the calendar year. In other words, storekeepers large and small work almost eleven months of the year before they make any profit at all.
Walmart might do better than that. Apple’s retail presence does a lot better. But retail is a hard way to make an easy living, and my bet is that it will get harder as the parasitic weight of government crushes more and more of the economy.
Meanwhile, smug people like to sneer at Walmart for selling Americans goods they want to buy at prices they want to pay. I’m happy that some people are so rich that they can afford to spurn and scorn Walmart. But I’m happier still that Walmart is around to provide incredible values every day for people who work hard for their money and want to make it go as far as it can.
Happy Black Friday, Walmart. You treat us better than we deserve.