I hate lies, and I hate just about everything that doesn’t hate lies. We live our lives enmired in lies — in hoke, in smoke, in hints and allusions and innuendoes, in juice and hustle and jive — and it is entirely too easy to become one of the liars, de facto, without really intending to. My post on linking is one of the best things I wrote this year, and it’s apposite to the discussion I’ve been carrying out all week:
People are so used to marketing trickery that they expect it everywhere. The challenge for anyone seeking to change minds in the Web 2.0 world is to take away that expectation. Transparency doesn’t mean I am obliged to disclose to you the color of my underwear. Transparency means that if there is any possibility that you could entertain the smallest doubt that I am effecting some kind of sleight of hand to trick you into doing something you otherwise would not do, I have to give you the means of eradicating that doubt to your own satisfaction.
On Christmas, because of the latest episode of puerile posturing, I said to Teri, “I believe in Christmas. I won’t let it lie to (more…)










