Author Archives: Greg Swann

From Man Alive! – “A calculus of morality on a first-grade number line.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 7. A calculus of morality on a first-grade number line. You live an easy life, and that has made it easy for you to be thoughtless and … Continue reading

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From Man Alive! – “Evaluating values.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 6. Evaluating values. We like to think of human history as a clash of great men, their hair flowing in the breeze, their muscles rippling, their eyes … Continue reading

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From Man Alive! – “The greatest love of all.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 5. The greatest love of all. What’s the purpose of life? Scruffy, bearded teenagers of all ages have been asking that question for thousands of years, and … Continue reading

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Who do you have to kill to find a good villain around here?

I worked on the ideas that became Man Alive! for thirty-three years, since I was nineteen years old. And the problem I started with was more practical than philosophical: I was a young wannabe novelist, and I could not for … Continue reading

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From Man Alive! – “The greatest invention in the history of humanity.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 4. The greatest invention in the history of humanity. In the last chapter, I raised the idea of your being stranded on a desert island. That’s a … Continue reading

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From Man Alive! – “Speaking in tongues.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 3. Speaking in tongues. One of the things that protects humanity from all of the philosophers and academics who insist that we are nothing special is the … Continue reading

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Are you tempted to bet against humankind? What’s in it for you?

Just as we were finishing the final edits on Man Alive!, my friend Jim Klein insisted that we needed a separate domain for the book. This had not been a part of my plain — I was prepared to launch … Continue reading

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From Man Alive! – “The nature of your nature.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 2. The nature of your nature. The general form of the specious appeal – this seems to have certain traits in common with that, therefore this is … Continue reading

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From Man Alive! – “You’re in this all alone.”

From: Man Alive! A survival manual for the human mind. Extract from Chapter 1. You’re in this all alone. Each individual human being is his own first and best philosopher, like it or don’t, for this simple reason: You are … Continue reading

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Sneezers wanted: Pre-release announcement for my new book, “Man alive! A survival manual for the human mind.”

One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if … Continue reading

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